BBS: Your unfair advantage in a world full of doubt, cynicism and overwhelm.

It’s about time for you to master the art of winning your audience’s hearts, minds and wallets.

In the Badass Brand Squad, anything is possible when you have integrity and determination.

YOU are the average of the 5 people you spend most of your time with.

The question is… WHO are you spending it with? People who can elevate you, give you honest help and feedback and help you grow… or negative nellies?

The truth is…

You want to have more clarity in your message, make money while working less and be constantly looked up to in your industry. You also want to hold yourself to a higher standard and feel even more eager to get out of bed in the morning.

Above all though… you’re craving that sweet feeling of everyone knowing how good you are and how many lives you’ve transformed.

After helping hundreds of clients create powerful and profitable brands that sell on their behalf and seal their authority status, I know that right now you’re:

  • Eager to put yourself out there in a more focused and clear way
  • Hungry to create more powerful and effective social media strategies
  • Excited about what live streaming can do for your business
  • Thrilled to have recurring support and guidance
  • Anxious to surround yourself with more of the right people

Stick around and you may just get more than you ever bargained for – or thought possible. It’s time you stopped comparing yourself to others and find a way to rock your uniqueness instead.

Because you know what? I can absolutely relate to what you’re going through. For years I didn’t have much support, let alone the right people around me. And those two things are essential – not to mention they’ll save you from a lot of hassle and time wasted.

The truth is, you’re super eager to connect with your target audience on a deeper level and have a bigger abundance of sales because they believe in what you have to offer. How fucking amazing would that be?

This year, I made a pact with myself – I’d make a sale every single day – a NEW sale, not taking into account all the recurring and passive income I have right now.

Want to know how I succeeded? I surrounded myself with the right crowd that I knew was always willing to help with support, advice or just feedback. I created massive value by using my simple, but advanced branding and digital marketing strategies.

See, when you find the people who push you forward, you’ll be able to share your message with the world and get paid massively for doing it. You’ll be able to create an online presence that communicates your brand message: who you are and what you stand for, in all of your badass glory! Isn’t it about time you separated yourself from everyone consciously – and unconsciously – bringing you down and got access to a powerful support system?

Time Until the Doors to BBS Open:

“My income increased by 67% in my first few months in BBS! And that's before I started a brand new business that will, in the next two years, make over a million in revenue! I never even thought this would be possible for me.”

Anna IkerteFounder, "Grow Safe Investments"

“In BBS, we get almost 24/7 personal attention from Des and we all deeply care about each other - it makes the journey so much smoother! I've finally learned how important a community is if you're an entrepreneur. The diversity of people and experiences and their openness are the biggest plus for me. We have a great variety of professionals - the maturity of our businesses differs, so we're able to share our experiences and support each other. After I joined, I also realized how easy it is to connect with new prospects through live streaming - and doing it with a super supportive community is so much easier & more effective! My visibility was boosted immediately!! The BBS Show really helped me get more exposure across platforms and I have 4 times more viewers than if I do it alone - that's the power of it! What makes BBS unique is the challenges that we have on a monthly basis. It's so much easier when you know that others are in the same boat as you.”

Rita ThomassenBusiness Mentor

“I listened to Desi's advice about my content and created a few Facebook posts using her structures. Those two posts brought in client work for over $10 000!”

Siawash ZatmahBusiness Strategist

“"SHUT UP AND TAKE MY MONEY" is how I feel when Des creates something. Just purchased her Instagram course!!! So excited to go through it!”

Anna HowarthFounder, The Girl Boss Movement

My name is Des and I’m an award-winning brand strategist with a loyal tribe of over 100 000 people and a brand that stands out in the cluttered online world. I work with entrepreneurs just like you, who want to build Powerful, Profitable and Popular brands that make a difference. I’ve been creating and nurturing communities since I was 15, so I know a thing or two about helping people push through their challenges and move forward.

Branding = Profit

What makes you unique will make you successful.

Before my members joined BBS, a lot of them weren’t crystal clear on their brand message, which was stopping them from communicating it properly and cashing in well on the results. After joining, they’ve been able to triple their income and build a killer positioning that reflects why they’re so different from everybody else in their niche. And guess what? They’re using live video to do it: something a lot of them were scared to even try before they joined.

What makes you unique will make you successful.

Before my members joined BBS, a lot of them weren’t crystal clear on their brand message, which was stopping them from communicating it properly and cashing in on the results. After joining, they’ve been able to build a killer positioning that reflects why they’re so different from everybody else in their niche. And guess what? They’re using live video to do it: something they were scared to even try before they joined.

Are You Telling Your Story Effectively?

A big part of our members didn’t realize how powerful their origin stories were: or that they even had one. See, with the right brand strategy, you can get massive exposure, build your credibility, gain recognition & loyalty, not to mention charge prices that reflect your skill set. But it’s impossible to get to that point without defining your story and showing your ideal clients who you are and what you stand for. That’s something you’ll get to do on your own pace once you become part of our circle.

I'm Telling You This Because...

When I discovered the power of branding, I managed to completely transform my life – and not in a scammy “buy my 10 000 USD life coaching” kinda way. When I joined a community… I managed to transform my business. It wasn’t an overnight shift: but it was a massive one that has helped me build a very profitable brand and a loyal tribe that believes in me and my expertise. The #1 factor that made my business thrive? When making a buying decision, people always go for someone they’re familiar with: whether they’re seen your FB posts of your videos on Periscope. I found a way to be omnipresent, and that exposure has helped me enormously. Here’s some proof from my tribe that makes me look pretty damn cool.

You impact us in such powerful ways, you have no idea!
Katia Stefanova (Communications Strategist)

Katia StefanovaCommunications Strategist

I doubled my Instagram followers only a week after joining the Instagram engagement group in BBS!
Rita Thomassen (Business Mentor)

Rita ThomassenBusiness Mentor

Des is the only one who can make me take action and think out of the box about my business' branding. It's pure joy to connect to so many like-minded people who support each other so much! I'm so grateful for this community and all the collaborations born here.
Antoniya Zorluer (Founder, She Hustlin)

Antoniya ZorluerFounder, She Hustlin

Here's the Thing Though...

Nobody helped me achieve this. I had no mentors, no coaches, no community to push me to move forward. It was confusing as hell and at times extremely difficult. I know you’ve been doing “fine” in your business, but if you’re anything like me, every time you imagine the words “fine” or “okay”, you get the chills. You deserve SO MUCH MORE than “fine.” Now that I understand the importance of investing in myself I’m determined to help you push through much faster and much more effective to get to that next level – whether that’s a certain amount of income or just building a massive loyal community of brand ambassadors around your business.

The Badass Brand Squad

BBS is the missing piece on your journey to scaling your business: the place where you can be as vulnerable as you want without feeling judged or ridiculed. We’ll help you rock the confidence and the strategies to build a powerful positioning and kill it with your sales.

We’re a community composed of a membership site with expert trainings and a Facebook group where we grow authentically by supporting each other daily. My squad is for you if you’re an entrepreneur, vlogger, blogger, podcaster, author or speaker. This is not the best place for you if you still have a 9to5 job or haven’t started your business yet – even though you’ll still get massive value. Support? Accountability? Challenges? Exposure? Powerful brandstorming? We’ve got it all.

Here’s a truth bomb: other communities exist. Both paid and free ones. However… I’ve never seen a community fully dedicated to helping you grow and position your brand effectively. Unlike other online communities, BBS is constantly offering you opportunities to engage and learn: both through our live workshops, but also through the 6-month program implemented in your membership, our monthly engagement contest and our guest expert trainings. And let me tell you… the level of support is absolutely impossible to find anywhere else. Plus, we have our own Discord channel where value is thrown around like confetti.

What You Get When You Join BBS

Members-Only Content

You’ll get access to a membership site with expert programs and trainings on topics such as: writing and publishing your first book, your ideal client avatar, selling from webinars, starting a business with a full-time job and more. Just imagine having a lifetime access to all those resources that will hold you to a higher standard every single day.

Members-Only Content

You’ll get access to our BBS-exclusive 6-month program and a membership site with expert trainings on topics such as: writing and publishing your first book, nailing your ideal client avatar, selling from webinars, building a Messenger bot, outsourcing strategies for your VA/team and more. Just imagine having a lifetime access to all those resources that will hold you to a higher standard every single day.

Weekly Mastermind Calls

Every week you can hop on a LIVE Zoom call with me and others from the community. Get on the hot seat & ask for help with anything you want help with or feedback on. We’ve already helped each other write books, come up with passive income ideas, create powerful marketing strategies and even deal with chronic pain. How awesome would it be to have this much support and attention at your fingertips?

Unlimited Access to my Programs

By being an exclusive member of the Badass Brand Squad, you’ll get unlimited access to all of my courses and programs (worth $500 or less), regardless of the topic. Let’s say… you want to grow your business using Instagram? I have a very successful online course you’ll get a lifetime access to.

Unlimited Access to my Programs

By being an exclusive member of the Badass Brand Squad, you’ll get unlimited access to some of my PAID courses and programs, regardless of the topic. Let’s say… you want to grow your business using Instagram? I have a very successful online course you’ll get a lifetime access to. Hell, you even have access to my $1000 branding and social media course that helped hundreds of entrepreneurs transform their brands!

Accountability Partners

It’s tough to follow up on your own. Wouldn’t it be huge to have an accountability partner as your secret weapon for reaching your goals faster? When you know you’ll be held accountable, you’ll be more committed to making better choices that support your goals.

Private 1:1 Sessions with Me

For premium and VIP members only, this is your chance to have private online sessions with me on a weekly or monthly basis. This is your ticket to 24/7 guidance from me: we’ll face your challenges together, discuss your progress and I’ll answer all your questions. We’ll work together to build and grow a profitable business that has a clear and powerful message.

In-Person Masterminds with Des

For  VIP members only, this is your chance to have private sessions with me and the other high-level entrepreneurs in BBS. This is a community inside the community – with one extra live call per month with the other VIP members (and me) and a secret Discord channel where all the action happens.  Best of all, VIP members get a 40% discount to my in-person events and a special complimentary day with me wherever I am in the world, that we’ll spend working on your business.

Spot in Our Live Stream Show

You’re not using live video in 2018? Your business WILL fall behind. As a speaker in “The BBS Show” you’ll have the opportunity to get in front of the camera with a support system behind you & expose your brand to thousands of people: guaranteed new followers every time. We’ll help you grow your presence and attract thousands of your ideal clients by leveraging each others’ audiences.

THIS JUST IN! A spectacular new feature added to your membership!

Every month, the most engaged members (based on a point system) will be introduced to influential people from my network with the aim of getting you interviewed and featured in different podcasts, shows and groups! That’s right… It’s time to EXPLODE YOUR EXPOSURE!

“Another comfort zone squashed! Boom! Just went live on Periscope and I'm feeling pretty pumped! I could not have done it without the support of the Badass Brand Squad! Community at its finest!”

Nicola DowleyFounder, Lashed Up Queen

“BBS has given me so much insight on how to grow my business and put myself out there - I have a path now...something I was always missing before. My favorite thing about BBS is that Desi is so hands on and helpful and the other people involved are so willing to give input and collaborate. I love the support in live streaming as well! The community gives off a "LET'S DO THIS TOGETHER!" vibe and there's so much knowledge there.”

Ann Wenstrom MurphyHolistic Health Coach

If There's One Thing I Know Today...

It’s that you are the average of the 5 people you spend most of your time with. Which is why I spend mine in BBS. We have best-selling authors, millionaires, award-winning business coaches and strategists, PhD-wielding scientists turned Facebook ad wizards… all here for you to brainstorm with.

Our Members

My core belief is that everybody has a unique message: a story to share with the world. By holding back on that story, you’re robbing people of the experience of connecting with you. Of the opportunity to change their lives. Because yes: sometimes, a mere story can change somebody’s life. A single sentence can impact someone so strongly, they’ll be prompted to take immediate action. My goal is to help you put that message forward so that you’re able to increase your influence.

Take One of Our Limited Spots

With your BBS membership, you won’t need to invest thousands of dollars per month for programs that teach you how to “do” social media or how to use live streaming for your business. With the access to our member trainings and the support of the community, you’ll spend much less time consuming and a lot more time creating. So, my question is… is this a no-brainer or is it A COMPLETE NO-BRAINER?!

Basic Membership

Minimum 6 months commitment, then cancel anytime

  • The 6-month “BBS Project”: a brand-building program included in your membership + an extra education database
  • Access to weekly mastermind calls
  • Access to FB group & Discord channel
  • Access to The BBS Show
  • Access to social media engagement groups
  • Accountability partner/group

$ 130/month

JOIN BBS

Annual Basic Membership

Pay in full
& save 42%

  • Savings of $663 for the year
  • One deep-dive business strategy call with Des  (worth $600)
  • Access to all of Des’ masterclasses (worth $776)

$ 897/year

JOIN BBS

VIP Membership

Limited to
5 spots only

  • Everything from Basic level
  • 40% discount to in-person events
  • An in-person day with Des spent working on your business (plane fare not covered)
  • Unlimited access to Des via email & secret Discord channel
  • Extra VIP group mastermind calls

$1000/month

JOIN BBS

Those VIP spots will go VERY FAST (they always do). This is your chance to claim one of them and get the type of access to Des, her audience and her resources that very few people get. You’ll go through a careful application process, and if you fit with our values and requirements, you’ll become one of us. We want visionaries who truly care about making an impact on other people’s lives. Status quo rebels. Changemakers. If you’re not afraid to be your badass self, it’s time to take action.

See You on the Other Side!